The quality of Amazon product photography is often what separates high-volume Amazon sellers from the majority of average sellers.
Above all, your goal as an Amazon seller is to convince shoppers to click on your listing over your competitors.
So, how do you accomplish this?
Before we find the solution, let's understand what the problem is.
One of the main problems with selling on Amazon is customers almost never buy products without seeing it and or touching it first.
As a result, Amazon product photography and videos are key to successfully converting shoppers to sales.
In order to help Amazon sellers, Virtuous Graphics has made it their mission to help sellers achieve more conversions and higher sales by providing them high-quality images, videos, graphic design and copywriting.
This review of our experience with Virtuous Graphics will highlight what they have to offer Amazon FBA sellers. We will also cover our experience in dealing with them.
About Virtuous Graphics
So, what is Virtuous Graphics?
Virtuous Graphics is a photography, graphic design, video, and copywriting service provider, with a focus on Amazon conversion optimization. Optimizing for conversion on Amazon is key to more sales.
At Virtuous Graphics, they understand the importance and need for high converting product visuals, especially as Amazon continuously gets more competitive.
They offer the following services to help Amazon sellers get an edge on their competition and achieve higher conversions and sales.
Amazon Product Photography
When it comes to product photography, the team of professional photographers at Virtuous Graphics is well versed in Amazon’s terms of service and Product Image Requirements. This means they understand what you need for Amazon and will create it with that in mind.
Virtuous Graphics can provide three types of images that Amazon recommends:
- Hero image
- Lifestyle image
Firstly, there is the all-important hero image. A hero image is a simple high-quality photograph of your product, shot on a plain white background as per Amazon guidelines.
In order to create hero images, Virtuous Graphics uses professional photography equipment with a focus on amplifying the unique benefits and selling points of your product.
Not only do they specialize in Amazon’s rules and regulations, but they also understand the end-goal of your product photos, which is to stand out and convert to sales.
Second, there is the Lifestyle Image. Lifestyle image is used for showcasing your products in use for the intended action. The example below shows the gloves in use as intended.
Keep in mind, your customers can only visualize your products. Therefore, your aim should be to compensate for this void by creating lifestyle images that speak to your target customers so they take action.
For example, Virtuous Graphics choose product models that mirror your ideal customer for your lifestyle images.
As a result, this removes the guesswork from your customer; through lifestyle images, making it easier for Amazon shoppers to see how the product would fit into their homes, offices and overall lifestyle.
Infographics help Amazon shoppers to understand the information in a visually digestible format.
For example, with infographics, You can easily explain complicated assembly, installation, or key benefits worth highlighting by using infographics.
Furthermore, at Virtuous Graphics, their team of professionals has the capacity to create quality infographics for your FBA products.
Virtuous Graphics Product Photography Pricing
|Let’s Just Get The Basics||$355|
|Let’s Maker More Sales||$600|
|Let’s Crush The Competition||$955|
Copywriting & Listing Optimization Service
Virtuous Graphics employs a team of Amazon trained copywriters that will create effective call actions highlighting your product differentiators and key benefits.
They also provide you professional copywriting for free with their top tier photography package. With Virtuous Graphics, you also have the option to provide your own copywriting to be placed in infographics and listing.
Here are the copywriting services Virtuous Graphics offers:
- Title, bullet point, and description Optimization
- Email sequence to encourage positive reviews
- Amazon TOS trained copywriters
- Comprehensive SEO Analysis
Virtuous Graphics Copywriting & Email Sequence Pricing
|Email Follow- Up Sequence||$195|
Amazon Graphic Design Service
Virtuous Graphics graphic design package offers Amazon sellers access to Enhanced Brand Content, Product Inserts, Logo Design, and product packaging.
Enhanced Brand Content (EBC)
Amazon sellers who have are a brand registry, have the ability to create dynamic Amazon product descriptions called Enhanced Brand Content.
Enhanced Brand Content is a great way to stand out from the competition while showcasing additional benefits of your product and telling your brand’s unique story.
Amazon Product inserts
Virtuous Graphics uses both graphic design and copywriting to engage your customers.
Product inserts are cleverly designed inserts that are placed inside of your product packaging to help stimulate reviews, cross-sell other similar products or reduce negative feedback from customers.
They offer three different types of Amazon product inserts.
- Review Focused Insert: Review focused inserts are designed to encourage buyers to leave a review on Amazon if they are satisfied with their purchase.
- Cross Sale Insert: The cross-sale insert is used to help sell products that are complementary or related to the product that has already been purchased by the customer.
- Explanatory Insert: For products that are complex or susceptible to negative reviews due to inappropriate use, sellers can place explanatory inserts inside of their packaging to reduce customer frustration and negative feedback.
Amazon Private Label Brand Logos
Brand logos are a great potential conversion tool. Virtuous Graphics can design and create amazing logos for any product category. This means Logos are important for creating a visual identity for your brand. Virtuous Graphics knows what works for Amazon and can help you elevate your products and brand.
Amazon Product Packaging
Product Packaging creates a good “second impression”—that is, the impression your customers receive when they first hold your product in their hands.
For example, an attractive box sends the message that you, as the product developer, care enough to send your customers the very best. This, in turn, will add value that will pay off in the long-run for your brand.
Amazon Graphic Design Pricing
Virtuous Graphics, under the Amazon graphic design package, provides the following services. Infographics , Enhanced Brand Content, Product Inserts, Logo Design, and Product Packaging. Here are the prices for the above-mentioned services.
|Enhanced Brand Content||$420|
Amazon Product Videos
Related post: Add Videos To Your Amazon Listing - Top 3 Methods
Adding videos to your Amazon listing can help separate you from your competitors and give you a competitive advantage within your market.
Virtuous Graphics offers three video packages for Amazon: basic, intermediate, and advanced.
This package produces a 30-second video showcasing the vital benefits and information about your product. The videos are shot with customer engagement in mind which also work perfectly on social media
Their intermediate package produces a 60-second video perfect for Amazon listings. Virtuous Graphics understands the importance of real estate on Amazon and shoot the videos in full-frame HD for the best results.
You can also use a model that represents your ideal customer to showcase your product in a lifestyle slant.
The advanced package is a 90-second mini-movie showcasing your product as the star. They use multiple cameramen, professional voice overs, actors, unique locations, expert graphic animation, advanced storyboarding and scripting to create a dynamic and engaging product commercial. This option is perfect for anyone looking to produce professional-quality videos for any e-commerce product.
Amazon product video pricing
Virtuous Graphics has three product video packages: basic, intermediate, and advanced. Here is the price for each of these packages.
Virtuous Graphics Customer Reviews
Here is what other Virtuous Graphics customers are saying.
The general sentiment from customers across different platforms seems positive for Virtuous Graphics.
Let's take a look at our experience with Virtuous Graphics.
My Virtuous Graphics Experience
I have tried a couple of Amazon Photography services and was generally satisfied. But I have been looking for one that specializes specifically on Amazon FBA. A company that knows all of the photo's guidelines and how to create effective infographics that will increase my conversion rate.
I met the owners of virtuous graphics Anthony and Eric at Global Sources Summit and was impressed by their presentation about infographics and video for amazon listings. I decided to give them a try.
We purchased the “Let’s Make More Sales” product photography package to test them out.
Here is how the ordering process works
Once you place an order you’ll get an email confirmation. Also within that same email, you will be asked to provide about 5 questions regarding your product.
Virtuous Graphics will continuously communicate with you to ensure they provide the best possible outcome. Make sure to specify all the important details you need for your images.
Here are our Amazon Product Images from Virtuous Graphics
Below is the end result of the amazon product images Virtuous Graphics made for us. As you can see, its quality work. We were very happy with the quality and affordability of their service.
Virtuous Graphics Pros & Cons
Here are some pros and cons of our experience with Virtuous Graphics.
|Best Prices: Virtuous Graphics has one of the lowest prices on the market|
|Quality: They provide quality product images and visual content tailored for Amazon|
|Talent: They are known to employ very talented graphic designers|
|Models: They provide models for lifestyle product images|
|Turn around Time: Receiving the photos took a bit longer than expected|
|Communication: They are in a different time zone|
|Location: They are located in Manila, Philippines|
Would we suggest Virtuous Graphics?
We highly recommend Virtuous Graphics for all Amazon FBA sellers looking to increase conversions and sales. Furthermore, not only do they produce quality work but we were also very satisfied with their overall service.
They create high-quality photos tailored specifically to Amazon FBA. Virtuous Graphics also creates exceptional Amazon-specific infographics and videos that help increase conversions.
Because Virtuous Graphics is located in the Phillipheans, it's important to keep in mind the logistical and time zone issues that could arise with that. For Amazon beginners is important to plan ahead of time and take action now, don't wait until your products get to Amazon.
If you are looking for product photos with a rushed deadline or prefer a service provider located in the U.S. try Viral Launch Photography.
If you're not pushing a deadline, Virtuous Graphics is your one-stop-shop for all your Amazon visual content at affordable prices.